WELCOME TO COG RESEARCH

Cog Research is a consumer insight company that measures what people think, what they feel and what they do, giving better insight into their likely future behaviour.

We use a range of innovative techniques and methodologies to engage with people, some from neuroscience, some from behavioural economics and some from qualitative research. We engage with people over the net, mobile and face to face. Our surveys are dynamic, involving and interactive and we have some of the highest satisfaction and completion scores in the industry. As people engage with our surveys, their real feelings and behavioural triggers are revealed.

We have accurate predictive tools to assess the full effect of new communications. Our clients value the insights we deliver into communications, brands, habits, drives, wants and needs.

"It (COG Screen Life) is invaluable to our TV shareholders, advertisers and agencies. Without doubt, the best study on this new behaviour in the industry."
Tess Alps, Executive Chairman of Thinkbox September 2012
To see more about Screen Life visit http://www.thinkbox.tv/server/show/nav.2165.
"This research has seamlessly integrated into our own sales presentation and is helping us generate increased levels of revenue, particularly from non-linear streams associated with multi-screening."
Kelly Williams, ITV’s Director of Sales.
"I have always instinctively felt there was quite a bit of friction in the car-buying process - partly because buyers were expected to behave in ways that simply do not accord with human nature or what we know about decision making - and that the conventional funnel model was not just a simplification but actively misleading. This research gives me that rare but gratifying feeling of having my instincts confirmed.."
Rory Sutherland, Vice-Chairman Ogilvy Group
(President of IPA 2010 -11)

SOME COMMENTS ON OUR SURVEYS...

"Excellent Survey, interesting and imagiative, I don't usually complete surveys, but this was on what is to me a very interesting subject matter."

"Good survey, I've done a lot of online surveys about various things and this is one of the best (easiest, relevant questions, fun to do) so far"

"The dragging and dropping on several pages is a good idea. It keeps the form filler on his toes and prevents boredom."

"This survey was better (clear, concise and with fewer daft questions) than most I have been asked to complete. Well done!"

"Interesting survey, helps you to think outside the box, in a way that you might not have before, about a carpet."

VIEW OUR ONLINE DEMOS
implicit test
implicit test
iep demo survey
iep demo
my world
my world

drag and drop
drag & drop
statements
statements
sliders
sliders


allocation

ingredients

columns

NEWS AND BLOGS

Research Awards 2012Find out more on our blog.

DOWNLOADS
CONTACT US

Contact us directly on:
+44 (0)1483 898933
or if you prefer, by emailing us at info@cogresearch.com.

Cog is an MRS Company Partner.

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