Archive for : June, 2011

Mobile Eye Tracking A Live Show

June 30th, 2011 by

FaceTime, our Events Industry Client has just uploaded a lovely film of the findings of our mobile eye tracking research. If only all presentations were this engaging


Hunch – uncovering behavioural correlations

June 23rd, 2011 by

Been looking at the work Hunch are doing with the Teach Hunch About You project. How cat or dog owners have different TV show tastes – we have a dog and like House so that fits….and how frequency of flying fits with aisle vs window preference – again we fly a lot and swear by the aisle so that fits too.
Have a look at the blog and try the survey
http://blog.hunch.com/?p=49864

Hunch Charts

From the Hunch Blog


PHD use COG implicit tracking to prove radio works

June 16th, 2011 by

PHD worked with Global Radio to try out the Neuro-Evaluation approach on frozen food firm McCain’s recent ‘Family of the Month’ promotion, which ran on the Capital and Heart station networks.

They used COG’s IRT implicit test, and the research showed strong gains post-campaign for the ‘family-oriented’ attribute in particular. Overall, emotional connections showed “significant positive movement”, PHD said.

Full article at http://www.research-live.com/4005405.article


Thank you FORM

June 3rd, 2011 by

Big thanks to Paula and the team at FORM who created the wonderful eye tracking film. www.form.uk.com


Eye Tracking via WebCam

June 2nd, 2011 by

Just seen this article on Fast Company – great idea but a bit worried about quality
http://www.fastcompany.com/1756615/youeye-crowdsourced-eye-tracking-usability-testing


In Show Behaviour – Eye Tracking Live Events

June 1st, 2011 by

FaceTime, our Events Industry Client has just uploaded a lovely film of the findings of our mobile eye tracking research. If only all presentations were this engaging