After picking up the award on Monday it was off to Istanbul to present our paper on Implicit and Facebook as part of a best of ESOMAR day. 160 researchers turned up to spend a lunchtime afternoon and evening debating online issues, ethics, privacy and reliability. Online and mobile is only 3% of research so far but everyone expects it to grow dramatically and they are determined to adopt best practices. I talked to one company who do 100% back-checking on face to face surveys – so you can see why they are keen to move online!
Thanks to Barem Research for making it happen.
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Last night COG picked up the MRS Advertising and Media Award for their work on
TV for Thinkbox. Up against some tough competition, makes Cog especially proud!
‘This Award is given to the submission that best indicates how research has made a fundamental and integral contribution to understanding and excellence in advertising. Although much discussed, beliefs about the impact of multi-screening have been more speculation that science. Rob and Ali’s paper Screen Life: How multi-screening changes TV viewing replaces myths with facts. Their research contained an impressive combination of ethnography, digital self-reporting, lab-tests, video analysis and qualitative and quantitative techniques.’ – MRS