Market Research in Turkey

December 13th, 2012 by

After picking up the award on Monday it was off to Istanbul to present our paper on Implicit and Facebook as part of a best of ESOMAR day. 160 researchers turned up to spend a lunchtime afternoon and evening debating online issues, ethics, privacy and reliability. Online and mobile is only 3% of research so far but everyone expects it to grow dramatically and they are determined to adopt best practices. I talked to one company who do 100% back-checking on face to face surveys – so you can see why they are keen to move online!

Thanks to Barem Research for making it happen.

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