After picking up the award on Monday it was off to Istanbul to present our paper on Implicit and Facebook as part of a best of ESOMAR day. 160 researchers turned up to spend a lunchtime afternoon and evening debating online issues, ethics, privacy and reliability. Online and mobile is only 3% of research so far but everyone expects it to grow dramatically and they are determined to adopt best practices. I talked to one company who do 100% back-checking on face to face surveys – so you can see why they are keen to move online!
Thanks to Barem Research for making it happen.