Archive for : April, 2014

We are more alert outdoors

April 25th, 2014 by

The outdoor media industry has claimed for some time that there is a communication benefit from reaching consumers in the out-of-home environment, as we are more alert, active and purposeful. We have just published an innovative research project conducted for the Outdoor Media Centre that proves we really are using our brains more out of doors.

The research was a first for the UK. To view the full article click the link below:

COG OMC active space article from M Week