COG and Exterion had a great night last night at the MRG awards in Warsaw. With stiff competition we picked up the coveted Best Research Initiative paper award for our work on London Underground – the Engagement Zone.
The paper was well received and has generated a lot of interest both in terms of the results and the methodology. We combined Eye Tracking, Desk Research (thanks to Bournemouth University), Skin Conductance, Implicit Testing and Qualitative Interviews to get a really robust picture of how ads work underground.
You can see more about the story at http://www.exterionmedia.com/uk/our-insight-tools/engagement-zone/