Posts by : Rob

Market Research in Turkey

December 13th, 2012 by

After picking up the award on Monday it was off to Istanbul to present our paper on Implicit and Facebook as part of a best of ESOMAR day. 160 researchers turned up to spend a lunchtime afternoon and evening debating online issues, ethics, privacy and reliability. Online and mobile is only 3% of research so far but everyone expects it to grow dramatically and they are determined to adopt best practices. I talked to one company who do 100% back-checking on face to face surveys – so you can see why they are keen to move online!

Thanks to Barem Research for making it happen.


Winning awards for clients

November 19th, 2012 by

Neil, Tijen and Rob collecting the Grand Prix

Just back from Media Research Group conference and awards dinner in Monte Carlo. it was great fun, really good content and the icing on the cake was our client, Thinkbox, picking up 3 awards – for Media Research Initiative, Trade Body Research and (appropriately for famous F1 setting) the Grand Prix. This was all down to the Screen Life work that COG had done for them and we are so chuffed to be a part of it.


Merry Christmas from all at COG

December 23rd, 2011 by

The office is closed now till January 3rd  We are having a well earned rest after a great 2011. The year finished on a high with us winning the coveted New Consumer Insight award at the MRS awards dinner. That was for our breakthrough work on how to get evidence of the way the purchase process actually works.

Have a wonderful holiday – and enjoy the 12 day break!


Ask yourself ‘what can cat videos do for your business/”

November 16th, 2011 by

We just got distracted by a lovely spoof from John St agency


Chisato Kusonoki Concert in aid of Changing Faces

November 7th, 2011 by

Works by Schubert, Liszt, J S Bach-Siloti, Rachmaninoff and Liadov will be played by Chisato, regarded as one of the most talented pianists of her generation.

 

pic of chisato

The Concert will take place on Sunday, 27th November, at 3pm in Rosslyn Hill Unitarian Chapel, Rosslyn Hill, Hampstead, NW3.

More info at http://www.changingfaces.org.uk/Support-Us/Events/Chisato-Kusunoki-Concert

Tickets available on the door: suggested donation £10, with concessions.

All proceeds go to Changing Faces.

This will be a wonderful way to spend Sunday afternoon and such a good cause


PHD and Global triumph at Media Week awards

October 28th, 2011 by

Congratulations to our clients Global Radio and PHD for their showing last night http://www.brandrepublic.com/news/1101128/phd-global-celebrate-media-week-awards-2011-winners-revealed/
We have worked with them both on producing evidence of how relatively small media campaigns are producing big effects on how consumers feel. We expect the IRT evidence helped win them the Gold for Research Insight. It is so encouraging to see new techniques help prove that innovative approaches really do work – and to be responsible for providing the evidence to prove it.


COG Digital Ethnography up for an award

October 5th, 2011 by

COG at MRS

Join us at the Awards Dinner!

The finalists for this year’s MRS awards have just been announced and we are happy that our paper about the work we did for Haymarket on New Car Buying is a finalist in the New Consumer Insights category. The paper has had quite a lot of exposure already in the motor industry, with many people reacting ‘that is what I always suspected, but never had the evidence for before’ and some real revelations about how advertising actually works in new car buying, how the test drive can be made to work harder, and the opportunities for digital. We hope to be publishing a version of the paper on the website soon. Hope to see some of you at the awards dinner on December 12th.
http://www.researchawards2011.com/home


Keeping the doctor’s appointment – Behavioural Economics in action

July 29th, 2011 by

Great new story emerging about using simple nudges to improve appointment keeping. They have managed to reduce Do Not Attends by 30% in the test area. We are working on getting people to fill in some Government forms at the moment – my only challenge is that we hate doing these so much that nudging may not be enough!
Good coverage on Radio 4 Today programme – nice to see a positive B E story in the media. More details here:
http://www.mindspace-online.org/


Mobile Eye Tracking A Live Show

June 30th, 2011 by

FaceTime, our Events Industry Client has just uploaded a lovely film of the findings of our mobile eye tracking research. If only all presentations were this engaging