Tagged : Behavioural Economics

Keeping the doctor’s appointment – Behavioural Economics in action

July 29th, 2011 by

Great new story emerging about using simple nudges to improve appointment keeping. They have managed to reduce Do Not Attends by 30% in the test area. We are working on getting people to fill in some Government forms at the moment – my only challenge is that we hate doing these so much that nudging may not be enough!
Good coverage on Radio 4 Today programme – nice to see a positive B E story in the media. More details here:
http://www.mindspace-online.org/