Happy Christmas from all at COG
December 17th, 2013 by Rob
Our offices will be closed from 24th December and re-open on 2nd January 2014
It has been a great year at COG thanks to our supportive clients and hard working team
It was nice to finish the year with an APG award along with our friends at Changing Faces and Adam and Eve DDB
Have a great break and catch up in 2014
PHD use COG implicit tracking to prove radio works
June 16th, 2011 by Rob
PHD worked with Global Radio to try out the Neuro-Evaluation approach on frozen food firm McCain’s recent ‘Family of the Month’ promotion, which ran on the Capital and Heart station networks.
They used COG’s IRT implicit test, and the research showed strong gains post-campaign for the ‘family-oriented’ attribute in particular. Overall, emotional connections showed “significant positive movement”, PHD said.
Full article at http://www.research-live.com/4005405.article