Tagged : COG

PHD use COG implicit tracking to prove radio works

June 16th, 2011 by

PHD worked with Global Radio to try out the Neuro-Evaluation approach on frozen food firm McCain’s recent ‘Family of the Month’ promotion, which ran on the Capital and Heart station networks.

They used COG’s IRT implicit test, and the research showed strong gains post-campaign for the ‘family-oriented’ attribute in particular. Overall, emotional connections showed “significant positive movement”, PHD said.

Full article at http://www.research-live.com/4005405.article