It has been a busy week at COG.Never mind that, events have been happening at a dizzying pace on the world stage. This has meant that we are even more aware than we were a week ago about the role of social media and mass content, and the way we get our news and opinions is changing.
The bought, owned, earned discussion about the role of and relationship between media channels debate is hotting up. We are experiencing it ourselves – should we put a facebook like button on our website – even on our surveys – if we do what does it mean to us and the people who hopefully will click it?
We are nearly ready to launch our mobile implicit research survey – runs on android and iphone and gives us the chance to capture feelings in the moment. I have a feeling that this will be a real winner of an application, because it allows research to follow people in a non-intrusive, easy to relate to way.
Off to the MRS conference next week to show the demo around and meet some friends. Looking forward to Tim Hartford. Wonder how many COI researchers there will be this year?
Ali and I will be writing about what we liked (Facebook like!) and will report on the new venue.
Keep watching the news – it is going to be an interesting few days.