PHD and Global triumph at Media Week awards
October 28th, 2011 by Rob
Congratulations to our clients Global Radio and PHD for their showing last night http://www.brandrepublic.com/news/1101128/phd-global-celebrate-media-week-awards-2011-winners-revealed/
We have worked with them both on producing evidence of how relatively small media campaigns are producing big effects on how consumers feel. We expect the IRT evidence helped win them the Gold for Research Insight. It is so encouraging to see new techniques help prove that innovative approaches really do work – and to be responsible for providing the evidence to prove it.
Keeping the doctor’s appointment – Behavioural Economics in action
July 29th, 2011 by Rob
Great new story emerging about using simple nudges to improve appointment keeping. They have managed to reduce Do Not Attends by 30% in the test area. We are working on getting people to fill in some Government forms at the moment – my only challenge is that we hate doing these so much that nudging may not be enough!
Good coverage on Radio 4 Today programme – nice to see a positive B E story in the media. More details here:
http://www.mindspace-online.org/
Hunch – uncovering behavioural correlations
June 23rd, 2011 by Rob
Been looking at the work Hunch are doing with the Teach Hunch About You project. How cat or dog owners have different TV show tastes – we have a dog and like House so that fits….and how frequency of flying fits with aisle vs window preference – again we fly a lot and swear by the aisle so that fits too.
Have a look at the blog and try the survey
http://blog.hunch.com/?p=49864
From the Hunch Blog
PHD use COG implicit tracking to prove radio works
June 16th, 2011 by Rob
PHD worked with Global Radio to try out the Neuro-Evaluation approach on frozen food firm McCain’s recent ‘Family of the Month’ promotion, which ran on the Capital and Heart station networks.
They used COG’s IRT implicit test, and the research showed strong gains post-campaign for the ‘family-oriented’ attribute in particular. Overall, emotional connections showed “significant positive movement”, PHD said.
Full article at http://www.research-live.com/4005405.article
Implicit testing
February 24th, 2011 by Rob
Just off to a meeting about using the original IAT implicit test approach for a client. It’s a great test for uncovering entrenched or hard to acknowledge attitudes, but limited to one issue and one set of values at a time – not ideal for brand tracking.
This time round it makes perfect sense for tracking changes in attitudes we would prefer not to acknowledge. More on this soon if it goes ahead – meanwhile you can see the original work at https://implicit.harvard.edu/implicit/