Keeping the doctor’s appointment – Behavioural Economics in action
July 29th, 2011 by Rob
Great new story emerging about using simple nudges to improve appointment keeping. They have managed to reduce Do Not Attends by 30% in the test area. We are working on getting people to fill in some Government forms at the moment – my only challenge is that we hate doing these so much that nudging may not be enough!
Good coverage on Radio 4 Today programme – nice to see a positive B E story in the media. More details here:
http://www.mindspace-online.org/
PHD use COG implicit tracking to prove radio works
June 16th, 2011 by Rob
PHD worked with Global Radio to try out the Neuro-Evaluation approach on frozen food firm McCain’s recent ‘Family of the Month’ promotion, which ran on the Capital and Heart station networks.
They used COG’s IRT implicit test, and the research showed strong gains post-campaign for the ‘family-oriented’ attribute in particular. Overall, emotional connections showed “significant positive movement”, PHD said.
Full article at http://www.research-live.com/4005405.article
Eye Tracking via WebCam
June 2nd, 2011 by Rob
Just seen this article on Fast Company – great idea but a bit worried about quality
http://www.fastcompany.com/1756615/youeye-crowdsourced-eye-tracking-usability-testing
In Show Behaviour – Eye Tracking Live Events
June 1st, 2011 by Rob
FaceTime, our Events Industry Client has just uploaded a lovely film of the findings of our mobile eye tracking research. If only all presentations were this engaging
A night at the APG
May 18th, 2011 by Rob
At Wallacespace last night to hear Kevin Duncan, the great summariser. Good to see some old friends, and really helpful to hear his and others views of useful and rubbish marketing and business books. Turns out no one has managed to finish The Black Swan which cheered me up.
Kevin has a really useful blog at http://greatesthitsblog.com/ – encourage everyone to use the resource and I guarantee you will find something new.
I liked the sound of some of the new books he mentioned – so got the first chapter sent to my Kindle – I have a feeling that will be all of them I will ever need to read (I love the sample function on Kindle…..)
I did also like what he had to say about Seth Godin – but the trouble is that I found Poke the Box helpful too – a real kick up the backside
Follow http://sethgodin.typepad.com/ and decide if he is really grumpy or useful
And by the way Wallecespace would be a great place to use for a group or client group meeting – just down from Euston