Tagged : Resarch. Insight

PHD and Global triumph at Media Week awards

October 28th, 2011 by

Congratulations to our clients Global Radio and PHD for their showing last night http://www.brandrepublic.com/news/1101128/phd-global-celebrate-media-week-awards-2011-winners-revealed/
We have worked with them both on producing evidence of how relatively small media campaigns are producing big effects on how consumers feel. We expect the IRT evidence helped win them the Gold for Research Insight. It is so encouraging to see new techniques help prove that innovative approaches really do work – and to be responsible for providing the evidence to prove it.