Tagged : Research

Winning awards for clients

November 19th, 2012 by
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Neil, Tijen and Rob collecting the Grand Prix

Just back from Media Research Group conference and awards dinner in Monte Carlo. it was great fun, really good content and the icing on the cake was our client, Thinkbox, picking up 3 awards – for Media Research Initiative, Trade Body Research and (appropriately for famous F1 setting) the Grand Prix. This was all down to the Screen Life work that COG had done for them and we are so chuffed to be a part of it.


David Hockney wisdoms

January 3rd, 2012 by

Great conversation with Andrew Marr on Radio 4 (of course). Hockney on about the craft and poetry of the artist – what can and can’t be taught. Reminded we have to be able to research both aspects of ads without letting the craft of research stimulus get in the way – and without letting over rational consumer critique get in the way of the implicit poetry.


COG Digital Ethnography up for an award

October 5th, 2011 by

COG at MRS

Join us at the Awards Dinner!

The finalists for this year’s MRS awards have just been announced and we are happy that our paper about the work we did for Haymarket on New Car Buying is a finalist in the New Consumer Insights category. The paper has had quite a lot of exposure already in the motor industry, with many people reacting ‘that is what I always suspected, but never had the evidence for before’ and some real revelations about how advertising actually works in new car buying, how the test drive can be made to work harder, and the opportunities for digital. We hope to be publishing a version of the paper on the website soon. Hope to see some of you at the awards dinner on December 12th.
http://www.researchawards2011.com/home


Hunch – uncovering behavioural correlations

June 23rd, 2011 by

Been looking at the work Hunch are doing with the Teach Hunch About You project. How cat or dog owners have different TV show tastes – we have a dog and like House so that fits….and how frequency of flying fits with aisle vs window preference – again we fly a lot and swear by the aisle so that fits too.
Have a look at the blog and try the survey
http://blog.hunch.com/?p=49864

Hunch Charts

From the Hunch Blog


PHD use COG implicit tracking to prove radio works

June 16th, 2011 by

PHD worked with Global Radio to try out the Neuro-Evaluation approach on frozen food firm McCain’s recent ‘Family of the Month’ promotion, which ran on the Capital and Heart station networks.

They used COG’s IRT implicit test, and the research showed strong gains post-campaign for the ‘family-oriented’ attribute in particular. Overall, emotional connections showed “significant positive movement”, PHD said.

Full article at http://www.research-live.com/4005405.article


Implicit testing

February 24th, 2011 by

Just off to a meeting about using the original IAT implicit test approach for a client. It’s a great test for uncovering entrenched or hard to acknowledge attitudes, but limited to one issue and one set of values at a time – not ideal for brand tracking.
This time round it makes perfect sense for tracking changes in attitudes we would prefer not to acknowledge. More on this soon if it goes ahead – meanwhile you can see the original work at https://implicit.harvard.edu/implicit/