It has been a busy week at COG.Never mind that, events have been happening at a dizzying pace on the world stage. This has meant that we are even more aware than we were a week ago about the role of social media and mass content, and the way we get our news and opinions is changing.
The bought, owned, earned discussion about the role of and relationship between media channels debate is hotting up. We are experiencing it ourselves – should we put a facebook like button on our website – even on our surveys – if we do what does it mean to us and the people who hopefully will click it?
We are nearly ready to launch our mobile implicit research survey – runs on android and iphone and gives us the chance to capture feelings in the moment. I have a feeling that this will be a real winner of an application, because it allows research to follow people in a non-intrusive, easy to relate to way.
Off to the MRS conference next week to show the demo around and meet some friends. Looking forward to Tim Hartford. Wonder how many COI researchers there will be this year?
Ali and I will be writing about what we liked (Facebook like!) and will report on the new venue.
Keep watching the news – it is going to be an interesting few days.
Spent an interesting day at the Technology for Marketing show at Earls Court yesterday. Lots of SEO stuff, but what interested me were the companies offering to develop apps for mobile platforms.
We have been using mobile as part of our offer for a few years now, with some mini questionnaires on phones (pretty clunky to be honest) and a lot of 2 way texting (which has worked really well).
We want people who are more comfortable using mobile devices, or who communicate via social media, to be participating in our surveys. So the big question is phone based apps, Facebook apps, mobile versions of surveys, or do we just keep it simple?
I would love people to be able to feedback simple information and experiences as they happen – but I haven’t seen the killer app yet. I guess that means we have to build it. Get in touch if you have a great idea! Meantime we have a great voting game we are building for the android / iphone platform. Just don’t call it an app…..