PERSUASION TESTING

IEP (implicit explicit persuasion) testing allows us to measure both the conscious and unconscious take out from a communication. We can identify the emotional strength of communications (that happen unconsciously) as well as identify the rational messages that are ‘taken out’ from the message.

How much better are your ads working
than your research says?

We have been running IEP tests alongside conventional pre-tests, and this approach measures the rational takeout and also the emotional take-out, and provides clear evidence of emotional shifts where they occur. So far we see over 40% more positive ad effect than conventional measures

Contact us to find out more

To view the IEP demo click here >

IMPLICIT TESTING

Implicit tests are designed to understand our unconscious feelings and prejudices, rather than measuring our thoughts. They work in a different way to any conventional quantitative research (that asks people to tell us what they think they think) and allows us to identify the powerful emotions that lie behind consumer decisions. They are perfect for getting beyond respondents knee jerk reactions to brands (and questions).

To try out an Implicit test click here >

INNOVATIVE ON-LINE

We also conduct conventional research, but we do it better. Rather than getting respondents to just tick boxes we engage consumers in an stimulating on line research environment. By doing so we get consumers thinking about the subject and their feelings – not just playing back first impressions. We have found ways of using tools from focus groups in a quantitative on line environment and the result is much greater insight (and more enjoyable surveys)

To see our Prism online surveys click here >