All our surveys are 100% confidential and Cog Research is a member of the Market Research Society company partner scheme and meets all the requirements of the MRS Code of Conduct. Please follow this link if you would like to know more - MRS Guidelines for Online Research.

When someone visits our website we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of Cog Research site. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting our website.

We use Google Analytics to help analyse use of our website.

Google Analytics sets cookies to help us accurately estimate the number of visitors to the website and volumes of usage. The cookies used are:
Typical content: randomly generated number
Expires: 2 years
Typical content: randomly generated number
Expires: 30 minutes
Typical content: randomly generated number
Expires: when user exits browser
Typical content: randomly generated number + information on how the site was reached (e.g. directly or via a link, organic search or paid search) Expires: 6 months

For more information about Google Analytics visit

We use cookies as part of our online surveys, we only store anonymous data with cookies and they are primarily used to track at which stage you are in the process of filling in one of our surveys.

We do not use any Third Party Cookies. If you've come to one of our surveys via a third party please refer to the third parties cookie policy.

The cookies used on our surveys are:
Content : randomly generated number
Expires: 2 Hours

If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

1. Respondents must not be required to do anything other than agree to participate in a market research exercise or return a questionnaire to be eligible for entry to a free prize draw.

2. Incentives must not be offered that require the respondent to spend any money. Thus, respondents should not be offered price discounts as incentives because claiming the incentive would involve the respondent paying the balance after discount. However the offer of monetary vouchers is permissible because this does not necessitate expenditure on the part of respondents, subject to Regulation 3.

3. With due regard to the problem of selling under the guise of research (“sugging”), client goods or services, or vouchers to purchase client goods or services, must not be used as incentives or provided as gifts to respondents.

4. Respondents must not be promised that they will receive gifts of the client’s goods or of client branded material at the end of an interview. This includes left over material from product tests. Such incentives are unrelated to the research purpose of the interview and amount to direct marketing or promotion.

5. The use of incentives to stimulate response must not be used by Members, Company Partners or clients as a means of collecting respondent’s personal details. Where a Member or Company Partner offers respondents incentives to participate in a client’s study, the Member or Company Partner (or their sub-contractor) should administer the collection of respondent’s details and the delivery of any incentives promised to them.

6. No respondent’s name or identifying details can be passed to client without the express permission of respondents whose permission is entirely voluntary. Such permission must not be linked to or be a condition of entry to a free prize draw.

7. Where incentives are offered by an organisation’s in-house research department or unit, personal details of all respondents eligible for the incentive must remain confidential and not accessible to anyone in the organisation outside the research department or unit.

The following regulations must be read in conjunction with the regulations for administering incentives.

1. Failure to fully complete an interview or questionnaire must not disqualify a respondent from entry to a free prize draw.

2. Respondents must be clearly informed, before participating, of:
a. the closing date for receipt of entry
b. the nature of the prizes
c. if a cash alternative can be substituted for any prize
d. how and when winners will be notified of results
e. how and when winners and results will be announced

3. The closing date for entry must not be changed unless circumstances outside the reasonable control of the draw organisers make it unavoidable.

4. Extending the closing date for entry will not be acceptable unless the draw organisers can show that unforeseen factors apply and that existing participants will not be disadvantaged in any way.

5. Withholding prizes can only be justified if participants have not met clear criteria set out in the rules.

6. Unless otherwise stated in advance, prize winners must receive their prizes within six weeks after the draw has been held.

7. Winners in a free prize draw must be selected in a manner that ensures fair application of the laws of chance. The process by which winners will be selected must involve a clear audit trail and an independent draw. (This process does not have to be made public but can be explained to individual respondents when specifically requested.)

8. An observer, independent to the free prize draw organisers, must supervise prize draws to ensure that all participants have an equal opportunity of winning.

9. The distinction between a prize and a gift must always be clear to participants. Gifts offered to all or most participants must not be described as prizes. If free prize draw organisers offer a gift to all or most entrants in addition to giving prizes to those who win, particular care is needed to avoid confusing the two.

10. Free prize draw organisers must not mislead respondents about the likelihood of winning a prize. Neither should the respondent’s chances of winning a prize be overstated.

11.A poor response or an inferior quality of entries is not an acceptable basis for extending the duration of a free prize draw or withholding prizes unless the draw organisers have announced their intention to do so at the outset.

12. The value of prizes offered in a free prize draw must not be misrepresented.

13.Where the eligibility for prizes is dependent on the promptness of the respondent’s response, all entry deadlines and the consequences of failing to meet them must be clearly stated.

14. Free prize draw organisers must communicate in a manner that is clear and readily understandable by respondents.

15.All material terms of a free prize draw must be stated accurately and correctly.

16.A free prize draw must not be subject to unreasonable conditions for winning a prize.

This website may include links to other sites. Cog Research is not responsible for the content or reliability of other websites to which we link. The inclusion of a link should not be taken as an endorsement of the site. We cannot guarantee that these links will work all of the time and we have no control over the availability of linked sites.

Changes to this privacy policy Any privacy statement changes will be posted on this page. If you have any queries concerning this website please email


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or if you prefer, by emailing us at

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