Been looking at the work Hunch are doing with the Teach Hunch About You project. How cat or dog owners have different TV show tastes – we have a dog and like House so that fits….and how frequency of flying fits with aisle vs window preference – again we fly a lot and swear by the aisle so that fits too.
Have a look at the blog and try the survey
http://blog.hunch.com/?p=49864
From the Hunch Blog
PHD worked with Global Radio to try out the Neuro-Evaluation approach on frozen food firm McCain’s recent ‘Family of the Month’ promotion, which ran on the Capital and Heart station networks.
They used COG’s IRT implicit test, and the research showed strong gains post-campaign for the ‘family-oriented’ attribute in particular. Overall, emotional connections showed “significant positive movement”, PHD said.
Full article at http://www.research-live.com/4005405.article
Big thanks to Paula and the team at FORM who created the wonderful eye tracking film. www.form.uk.com
Just seen this article on Fast Company – great idea but a bit worried about quality
http://www.fastcompany.com/1756615/youeye-crowdsourced-eye-tracking-usability-testing
FaceTime, our Events Industry Client has just uploaded a lovely film of the findings of our mobile eye tracking research. If only all presentations were this engaging
At Wallacespace last night to hear Kevin Duncan, the great summariser. Good to see some old friends, and really helpful to hear his and others views of useful and rubbish marketing and business books. Turns out no one has managed to finish The Black Swan which cheered me up.
Kevin has a really useful blog at http://greatesthitsblog.com/ – encourage everyone to use the resource and I guarantee you will find something new.
I liked the sound of some of the new books he mentioned – so got the first chapter sent to my Kindle – I have a feeling that will be all of them I will ever need to read (I love the sample function on Kindle…..)
I did also like what he had to say about Seth Godin – but the trouble is that I found Poke the Box helpful too – a real kick up the backside
Follow http://sethgodin.typepad.com/ and decide if he is really grumpy or useful
And by the way Wallecespace would be a great place to use for a group or client group meeting – just down from Euston
Just off to a meeting about using the original IAT implicit test approach for a client. It’s a great test for uncovering entrenched or hard to acknowledge attitudes, but limited to one issue and one set of values at a time – not ideal for brand tracking.
This time round it makes perfect sense for tracking changes in attitudes we would prefer not to acknowledge. More on this soon if it goes ahead – meanwhile you can see the original work at https://implicit.harvard.edu/implicit/
We have been working with the exhibition industry to help them explain what is special about being at an event. In the old days people were surveyed as they left, or maybe in the show. The problem is that a lot of what is interesting about people’s behaviour is unconscious – so we can’t tell the researcher what we did, or why we did it.
Yesterday we were in Islington at the design show doing some mobile eye tracking. This meant getting real visitors to spend some time wearing a pair of special glasses, that record what is in front of them and what exactly they focus on. It is a revelation – at last we can see what is catching attention as people wander around the show.
Our client told us that the industry believes you have only 3 seconds to catch attention at a stand. We are now wondering if even that is too much.
Not the most elegant glasses
On a practical note, the clientele included lots of architects so no one felt out of place wearing our rather large glasses. The truth is you get used to wearing them rather quickly, and forget you are being recorded. This was not a problem yesterday, but at the last trade show for the gaming industry, there was a lot of surreptitious glancing at the hostesses being recorded.