Cog wins MRS Award for Advertising and Media Research

December 11th, 2012 by

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Last night COG picked up the MRS Advertising and Media Award for their work on
TV for Thinkbox. Up against some tough competition, makes Cog especially proud!

‘This Award is given to the submission that best indicates how research has made a fundamental and integral contribution to understanding and excellence in advertising. Although much discussed, beliefs about the impact of multi-screening have been more speculation that science. Rob and Ali’s paper Screen Life: How multi-screening changes TV viewing replaces myths with facts. Their research contained an impressive combination of ethnography, digital self-reporting, lab-tests, video analysis and qualitative and quantitative techniques.’ – MRS


Winning awards for clients

November 19th, 2012 by
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Neil, Tijen and Rob collecting the Grand Prix

Just back from Media Research Group conference and awards dinner in Monte Carlo. it was great fun, really good content and the icing on the cake was our client, Thinkbox, picking up 3 awards – for Media Research Initiative, Trade Body Research and (appropriately for famous F1 setting) the Grand Prix. This was all down to the Screen Life work that COG had done for them and we are so chuffed to be a part of it.


5 things COG came across last week

October 1st, 2012 by

1.

An interesting insight from Dave Trott, “many planners now confuse themselves with researchers” IF PLANNERS PLANNED @ http://davetrott.campaignlive.co.uk/
We like doing ‘upstream’ research, which means any ‘copy testing’ research we do asks the right questions.

2.

There’s no such thing as bad publicity? The Wall Blog ruminates on supposed PR disasters.
http://wallblog.co.uk/2012/09/26/waitrose-and-clegg-mistakes-on-autopilot-or-flame-marketing-masterpieces/
I also shop at Waitrose because I was once in the Holloway Rd branch & heard a dad say, “Put the papaya down, Orlando!” #waitrosereasons
& how Nick Clegg spins the spin

http://gordonsrepublic.brandrepublic.com/2012/09/20/taking-a-poke-at-nick-clegg-how-to-auto-tune-an-apology/
Got everyone talking and both ‘brands’ were brought front of mind. Could this explicit ridicule actually bring implicit gains?

3.

PSY’s Gangnam style goes viral
http://www.youtube.com/watch?v=9bZkp7q19f0.
Overtakes LMFAO’s YouTube likes . . . breaks a Guinness world record . . . No. 1 on Sunday’s Radio 1 Top 40.
Remember MC Hammer?

4.

Seth Godin’s Blog advises on ‘The wishing/doing gap’
http://sethgodin.typepad.com/seths_blog/2012/09/the-wishingdoing-gap.html
But don’t we need a wish in the first place to make us want to do?

5.

Julian Wolkenstein explores the scientific concept of beauty; “It’s time to reflect”.
Changing normal people’s appearances drastically simply by giving them completely symmetrical faces, creating two identities.
http://www.fastcodesign.com/1670852/would-you-recognize-yourself-with-a-completely-symmetrical-face#6
But show us the original faces please so we can compare the real thing!


David Hockney wisdoms

January 3rd, 2012 by

Great conversation with Andrew Marr on Radio 4 (of course). Hockney on about the craft and poetry of the artist – what can and can’t be taught. Reminded we have to be able to research both aspects of ads without letting the craft of research stimulus get in the way – and without letting over rational consumer critique get in the way of the implicit poetry.


Merry Christmas from all at COG

December 23rd, 2011 by

The office is closed now till January 3rd  We are having a well earned rest after a great 2011. The year finished on a high with us winning the coveted New Consumer Insight award at the MRS awards dinner. That was for our breakthrough work on how to get evidence of the way the purchase process actually works.

Have a wonderful holiday – and enjoy the 12 day break!


Ask yourself ‘what can cat videos do for your business/”

November 16th, 2011 by

We just got distracted by a lovely spoof from John St agency


Chisato Kusonoki Concert in aid of Changing Faces

November 7th, 2011 by

Works by Schubert, Liszt, J S Bach-Siloti, Rachmaninoff and Liadov will be played by Chisato, regarded as one of the most talented pianists of her generation.

 

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The Concert will take place on Sunday, 27th November, at 3pm in Rosslyn Hill Unitarian Chapel, Rosslyn Hill, Hampstead, NW3.

More info at http://www.changingfaces.org.uk/Support-Us/Events/Chisato-Kusunoki-Concert

Tickets available on the door: suggested donation £10, with concessions.

All proceeds go to Changing Faces.

This will be a wonderful way to spend Sunday afternoon and such a good cause


PHD and Global triumph at Media Week awards

October 28th, 2011 by

Congratulations to our clients Global Radio and PHD for their showing last night http://www.brandrepublic.com/news/1101128/phd-global-celebrate-media-week-awards-2011-winners-revealed/
We have worked with them both on producing evidence of how relatively small media campaigns are producing big effects on how consumers feel. We expect the IRT evidence helped win them the Gold for Research Insight. It is so encouraging to see new techniques help prove that innovative approaches really do work – and to be responsible for providing the evidence to prove it.


COG Digital Ethnography up for an award

October 5th, 2011 by

COG at MRS

Join us at the Awards Dinner!

The finalists for this year’s MRS awards have just been announced and we are happy that our paper about the work we did for Haymarket on New Car Buying is a finalist in the New Consumer Insights category. The paper has had quite a lot of exposure already in the motor industry, with many people reacting ‘that is what I always suspected, but never had the evidence for before’ and some real revelations about how advertising actually works in new car buying, how the test drive can be made to work harder, and the opportunities for digital. We hope to be publishing a version of the paper on the website soon. Hope to see some of you at the awards dinner on December 12th.
http://www.researchawards2011.com/home