Last night COG picked up the MRS Advertising and Media Award for their work on TV for Thinkbox. Up against some tough competition, makes Cog especially proud!
‘This Award is given to the submission that best indicates how research has made a fundamental and integral contribution to understanding and excellence in advertising. Although much discussed, beliefs about the impact of multi-screening have been more speculation that science. Rob and Ali’s paper Screen Life: How multi-screening changes TV viewing replaces myths with facts. Their research contained an impressive combination of ethnography, digital self-reporting, lab-tests, video analysis and qualitative and quantitative techniques.’ – MRS
Just back from Media Research Group conference and awards dinner in Monte Carlo. it was great fun, really good content and the icing on the cake was our client, Thinkbox, picking up 3 awards – for Media Research Initiative, Trade Body Research and (appropriately for famous F1 setting) the Grand Prix. This was all down to the Screen Life work that COG had done for them and we are so chuffed to be a part of it.
An interesting insight from Dave Trott, “many planners now confuse themselves with researchers” IF PLANNERS PLANNED @ http://davetrott.campaignlive.co.uk/
We like doing ‘upstream’ research, which means any ‘copy testing’ research we do asks the right questions.
Great conversation with Andrew Marr on Radio 4 (of course). Hockney on about the craft and poetry of the artist – what can and can’t be taught. Reminded we have to be able to research both aspects of ads without letting the craft of research stimulus get in the way – and without letting over rational consumer critique get in the way of the implicit poetry.
The office is closed now till January 3rd We are having a well earned rest after a great 2011. The year finished on a high with us winning the coveted New Consumer Insight award at the MRS awards dinner. That was for our breakthrough work on how to get evidence of the way the purchase process actually works.
Have a wonderful holiday – and enjoy the 12 day break!
Congratulations to our clients Global Radio and PHD for their showing last night http://www.brandrepublic.com/news/1101128/phd-global-celebrate-media-week-awards-2011-winners-revealed/
We have worked with them both on producing evidence of how relatively small media campaigns are producing big effects on how consumers feel. We expect the IRT evidence helped win them the Gold for Research Insight. It is so encouraging to see new techniques help prove that innovative approaches really do work – and to be responsible for providing the evidence to prove it.
The finalists for this year’s MRS awards have just been announced and we are happy that our paper about the work we did for Haymarket on New Car Buying is a finalist in the New Consumer Insights category. The paper has had quite a lot of exposure already in the motor industry, with many people reacting ‘that is what I always suspected, but never had the evidence for before’ and some real revelations about how advertising actually works in new car buying, how the test drive can be made to work harder, and the opportunities for digital. We hope to be publishing a version of the paper on the website soon. Hope to see some of you at the awards dinner on December 12th. http://www.researchawards2011.com/home
I was sent a link to a blog titled ‘if the Greeks had social media’ and straight away thought this was going to be about how the economic crisis would be better or worse.
A part of me thought ‘hang on, they do, don’t they?’
But I was intrigued – wanted to find out more
And now I am sitting in a Sheffield Starbucks reading the whole series
I commend them to anyone who hasn’t already found out about them
Here is a good place to start http://davetrott.campaignlive.co.uk/2011/07/19/liking-it-isnt-the-job/
I think we need poking with a sharp stick on a regular basis – but maybe I am a masochist.
Never mind, I am in right job anyway……