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High Engagement Quantitative
With notoriously short attention spans in today's frenetic environment, ensuring that respondents remain focused and respond accurately to 15-20 minute online surveys can be challenging.
COG has developed an approach to quantitative research that visualises each question to ensure maximum respondent engagement and participation.
Respondents can easily and quickly click on the answer that most accurately reflects their reactions, reality or beliefs related to a particular brand or consumer behaviour.
Visualisation of questions increases engagement and accuracy of response.
Which of these attachments does your hand blender have?
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