Digital Qual and Ethnographic Research

All our techniques are about finding out the truth. Sometimes it is best to engage with people over time, so we catch every encounter with a brand or category. Our digi ethnography tools allow us to capture every encounter.

Sometimes we need to build some qualitative probing into quant studies - going back to some people to ask "why?"

Passive tracking allows us to observe behaviours without constant questioning - and delivers fantastic insights.

We have experience and resources to manage any kind of deep dive.

Contact us to find out more.