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Digital Qual and Ethnographic Research
All our techniques are about finding out the truth. Sometimes it is best to engage with people over time, so we catch every encounter with a brand or category. Our digi ethnography tools allow us to capture every encounter.
Sometimes we need to build some qualitative probing into quant studies - going back to some people to ask "why?"
Passive tracking allows us to observe behaviours without constant questioning - and delivers fantastic insights.
We have experience and resources to manage any kind of deep dive.
Contact us to find out more.
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