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COG RESEARCH

Digital Qual and Ethnographic Research

All our techniques are about finding out the truth. Sometimes it is best to engage with people over time, so we catch every encounter with a brand or category. Our digi ethnography tools allow us to capture every encounter.

Sometimes we need to build some qualitative probing into quant studies - going back to some people to ask "why?"

Passive tracking allows us to observe behaviours without constant questioning - and delivers fantastic insights.
 

We have experience and resources to manage any kind of deep dive.

Contact us to find out more.