COG was born because we were frustrated that research didn’t get at the truth. It’s not that people lie or are deluded: they are just not very good at noticing why they do things, or recalling them.
So we developed new tools, and put them together to ensure that we could measure how people really felt about brands, or each other, or how they really watched and interacted with ads.
We live in a world of fake news and dodgy claims. COG delivers evidence of what is really going on and how brands, advertisers and the media really do fit into people’s lives.
The truth will set us free.