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All of our methodologies are designed to reveal insights regarding brands, communications, media and consumer behaviour at a subconscious as well as a conscious level.
Since as much as 95% of the decision-making process is done at an emotional rather than a rational level, traditional research methods that rely on self-reported behaviour and attitudes don't provide an accurate picture of the likelihood of communications or brand success in market.
Basically, we measure what matters. The ability of your brand and communications to engage your audience and instigate growth.
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