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Optimisation of Communications Efficacy
Unlike traditional communication's testing, COG's approach uses neuroscience, eye tracking and factors in everyday environmental distractions, in order to more closely mirror the reality of how people react to and engage with communications and brands.
Ability to provide an insight into the effectiveness of one media channel vs. another.
Use of eye tracking and brain engagement to determine the level of attention commanded by your communications.
Inclusion of natural distractions in the evaluation process to more closely mimic real life.
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