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COG RESEARCH

Brand Territory/Strategy

A strong and defensible brand strategy ensures that a brand can defend it's market position vs. the competition, remain relevant to its audience, and communicate a consistent brand message across all internal and external brand communication.

 

We use the learning from our qualitative and quantitative techniques, to define your brand's territory that is derived from its values, positioning, persona and purpose. 

 

From there we can develop your brand positioning platform, help you interpret it for all your internal and external audiences, develop creative briefs and ensure strategic consistency and alignment.