Rob EllisDec 2, 20201 minNew office opened todayWe have finally got our new Spanish office open, and are getting all the legal stuff finalised ready for full operation from 2nd January...
Rob EllisFeb 10, 20201 minSports and Shopping (and ads too)Last year we did a ground-breaking live eye track test at Westfield in London for Ocean Outdoors, measuring the im pact their digital out...
Rob EllisFeb 7, 20201 minWays of Seeing: Dubai StyleWe have just come back from Dubai, where Informa asked us to run Eyetracking at one of their big events, the Arab Health 2020 show. This...
Rob EllisAug 16, 20192 minThis diversity thing is really kicking offThe ASA has been in the news recently for finding that ads from VW and Philadelphia fell foul of the new gender stereotype ban. It's been...
Rob EllisFeb 20, 20192 minExperiments in retailTimes are interesting in the UK research and insight market. A little slower than usual, and a mood of uncertainty. So at COG we decided...
Rob EllisOct 25, 20181 minFlat Minds and MoreI was lucky enough to attend this conference earlier this month. There were inspiring and provocative contributions from Nick Chater, Tor...
janie563Oct 11, 20182 minTHE CONSTANT QUEST FOR NEWSince arriving back in Europe I have been very impressed with how McDonald's has constantly worked over recent years to keep its retail...
janie563Oct 2, 20182 minIs Emotion Really A Bad Thing?In our hyper data-driven world, where all the focus is on the latest tweet or like on Facebook, emotion in marketing seems to have taken...
janie563Sep 24, 20182 minGMOOT - Get Me One Of ThoseAlthough social media marketing has been around for a number of years, it remains a marketing channel that brings with it a certain...
janie563Sep 19, 20182 minDo You Know Your Brand Well Enough To Extend It?Marketing Week has just published an article entitled 'Category Escapology' https://www.marketingweek.com/2018/09/17/category-escapology/...
janie563Sep 18, 20182 minWhy Has Trust Become A Precious Commodity?Trust seems to be something that is hard to find these days. An initial study by Global Media Transparency two years ago, discovered that...
Rob EllisSep 7, 20181 minWhat makes great research?It is coming up to awards time again, and I have just been reading a selection of really compelling submissions for the MRS Media and...