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    New office opened today
    Rob Ellis
    • Dec 2, 2020
    • 1 min

    New office opened today

    We have finally got our new Spanish office open, and are getting all the legal stuff finalised ready for full operation from 2nd January...
    12 views0 comments
    Sports and Shopping (and ads too)
    Rob Ellis
    • Feb 10, 2020
    • 1 min

    Sports and Shopping (and ads too)

    Last year we did a ground-breaking live eye track test at Westfield in London for Ocean Outdoors, measuring the im pact their digital out...
    15 views0 comments
    Ways of Seeing: Dubai Style
    Rob Ellis
    • Feb 7, 2020
    • 1 min

    Ways of Seeing: Dubai Style

    We have just come back from Dubai, where Informa asked us to run Eyetracking at one of their big events, the Arab Health 2020 show. This...
    59 views0 comments
    This diversity thing is really kicking off
    Rob Ellis
    • Aug 16, 2019
    • 2 min

    This diversity thing is really kicking off

    The ASA has been in the news recently for finding that ads from VW and Philadelphia fell foul of the new gender stereotype ban. It's been...
    12 views0 comments
    Experiments in retail
    Rob Ellis
    • Feb 20, 2019
    • 2 min

    Experiments in retail

    Times are interesting in the UK research and insight market. A little slower than usual, and a mood of uncertainty. So at COG we decided...
    17 views0 comments
    Flat Minds and More
    Rob Ellis
    • Oct 25, 2018
    • 1 min

    Flat Minds and More

    I was lucky enough to attend this conference earlier this month. There were inspiring and provocative contributions from Nick Chater, Tor...
    21 views0 comments
    THE CONSTANT QUEST FOR NEW
    janie563
    • Oct 11, 2018
    • 2 min

    THE CONSTANT QUEST FOR NEW

    Since arriving back in Europe I have been very impressed with how McDonald's has constantly worked over recent years to keep its retail...
    10 views0 comments
    Is Emotion Really A Bad Thing?
    janie563
    • Oct 2, 2018
    • 2 min

    Is Emotion Really A Bad Thing?

    In our hyper data-driven world, where all the focus is on the latest tweet or like on Facebook, emotion in marketing seems to have taken...
    26 views0 comments
    GMOOT - Get Me One Of Those
    janie563
    • Sep 24, 2018
    • 2 min

    GMOOT - Get Me One Of Those

    Although social media marketing has been around for a number of years, it remains a marketing channel that brings with it a certain...
    93 views1 comment
    Do You Know Your Brand Well Enough To Extend It?
    janie563
    • Sep 19, 2018
    • 2 min

    Do You Know Your Brand Well Enough To Extend It?

    Marketing Week has just published an article entitled 'Category Escapology' https://www.marketingweek.com/2018/09/17/category-escapology/...
    27 views0 comments
    Why Has Trust Become A Precious Commodity?
    janie563
    • Sep 18, 2018
    • 2 min

    Why Has Trust Become A Precious Commodity?

    Trust seems to be something that is hard to find these days. An initial study by Global Media Transparency two years ago, discovered that...
    68 views0 comments
    What makes great research?
    Rob Ellis
    • Sep 7, 2018
    • 1 min

    What makes great research?

    It is coming up to awards time again, and I have just been reading a selection of really compelling submissions for the MRS Media and...
    24 views0 comments
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