COG Research

Last year we did a ground-breaking live eye track test at Westfield in London for Ocean Outdoors, measuring the im pact their digital out of home screens had...

We have just come back from Dubai, where Informa asked us to run Eyetracking at one of their big events, the Arab Health 2020 show. This is a massive event, w...

The ASA has been in the news recently for finding that ads from VW and Philadelphia fell foul of the new gender stereotype ban. It's been on the TV news, rad...

Times are interesting in the UK research and insight market. A little slower than usual, and a mood of uncertainty. So at COG we decided to take a break from...

I was lucky enough to attend this conference earlier this month. There were inspiring and provocative contributions from Nick Chater, Tor Garnett, Nils Leona...

Since arriving back in Europe I have been very impressed with how McDonald's has constantly worked over recent years to keep its retail experience contempora...

In our hyper data-driven world, where all the focus is on the latest tweet or like on Facebook, emotion in marketing seems to have taken even more of a backs...

Although social media marketing has been around for a number of years, it remains a marketing channel that brings with it a certain amount of confusion as to...

Marketing Week has just published an article entitled 'Category Escapology' https://www.marketingweek.com/2018/09/17/category-escapology/?ct_5ba253d7e7f0b=5b...

Trust seems to be something that is hard to find these days. An initial study by Global Media Transparency two years ago, discovered that more than twice as ...

It is coming up to awards time again, and I have just been reading a selection of really compelling submissions for the MRS Media and Advertising Research Aw...