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Getting Started

Feb 10
1 min

Sports and Shopping (and ads too)

Last year we did a ground-breaking live eye track test at Westfield in London for Ocean Outdoors, measuring the im pact their digital out...

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Rob Ellis

Feb 7
1 min

Ways of Seeing: Dubai Style

We have just come back from Dubai, where Informa asked us to run Eyetracking at one of their big events, the Arab Health 2020 show. This ...

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This diversity thing is really kicking off

Rob Ellis

Aug 16, 2019
2 min

This diversity thing is really kicking off

The ASA has been in the news recently for finding that ads from VW and Philadelphia fell foul of the new gender stereotype ban. It's been...

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Rob Ellis

Feb 20, 2019
2 min

Experiments in retail

Times are interesting in the UK research and insight market. A little slower than usual, and a mood of uncertainty. So at COG we decided ...

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Rob Ellis

Oct 25, 2018
1 min

Flat Minds and More

I was lucky enough to attend this conference earlier this month. There were inspiring and provocative contributions from Nick Chater, Tor...

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janie563

Oct 11, 2018
2 min

THE CONSTANT QUEST FOR NEW

Since arriving back in Europe I have been very impressed with how McDonald's has constantly worked over recent years to keep its retail e...

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janie563

Oct 2, 2018
2 min

Is Emotion Really A Bad Thing?

In our hyper data-driven world, where all the focus is on the latest tweet or like on Facebook, emotion in marketing seems to have taken ...

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janie563

Sep 24, 2018
2 min

GMOOT - Get Me One Of Those

Although social media marketing has been around for a number of years, it remains a marketing channel that brings with it a certain amoun...

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janie563

Sep 19, 2018
2 min

Do You Know Your Brand Well Enough To Extend It?

Marketing Week has just published an article entitled 'Category Escapology' https://www.marketingweek.com/2018/09/17/category-escapology/...

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Why Has Trust Become A Precious Commodity?

janie563

Sep 18, 2018
2 min

Why Has Trust Become A Precious Commodity?

Trust seems to be something that is hard to find these days. An initial study by Global Media Transparency two years ago, discovered that...

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Rob Ellis

Sep 7, 2018
1 min

What makes great research?

It is coming up to awards time again, and I have just been reading a selection of really compelling submissions for the MRS Media and Adv...

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