Rob Ellis
New office opened today
We have finally got our new Spanish office open, and are getting all the legal stuff finalised ready for full operation from 2nd January...
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Rob Ellis
- Feb 10, 2020
- 1 min
Sports and Shopping (and ads too)
Last year we did a ground-breaking live eye track test at Westfield in London for Ocean Outdoors, measuring the im pact their digital out...
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Rob Ellis
- Feb 7, 2020
- 1 min
Ways of Seeing: Dubai Style
We have just come back from Dubai, where Informa asked us to run Eyetracking at one of their big events, the Arab Health 2020 show. This...
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Rob Ellis
- Aug 16, 2019
- 2 min
This diversity thing is really kicking off
The ASA has been in the news recently for finding that ads from VW and Philadelphia fell foul of the new gender stereotype ban. It's been...
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Rob Ellis
- Feb 20, 2019
- 2 min
Experiments in retail
Times are interesting in the UK research and insight market. A little slower than usual, and a mood of uncertainty. So at COG we decided...
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Rob Ellis
- Oct 25, 2018
- 1 min
Flat Minds and More
I was lucky enough to attend this conference earlier this month. There were inspiring and provocative contributions from Nick Chater, Tor...
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janie563
- Oct 11, 2018
- 2 min
THE CONSTANT QUEST FOR NEW
Since arriving back in Europe I have been very impressed with how McDonald's has constantly worked over recent years to keep its retail...
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janie563
- Oct 2, 2018
- 2 min
Is Emotion Really A Bad Thing?
In our hyper data-driven world, where all the focus is on the latest tweet or like on Facebook, emotion in marketing seems to have taken...
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janie563
- Sep 24, 2018
- 2 min
GMOOT - Get Me One Of Those
Although social media marketing has been around for a number of years, it remains a marketing channel that brings with it a certain...
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janie563
- Sep 19, 2018
- 2 min
Do You Know Your Brand Well Enough To Extend It?
Marketing Week has just published an article entitled 'Category Escapology' https://www.marketingweek.com/2018/09/17/category-escapology/...
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janie563
- Sep 18, 2018
- 2 min
Why Has Trust Become A Precious Commodity?
Trust seems to be something that is hard to find these days. An initial study by Global Media Transparency two years ago, discovered that...
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Rob Ellis
- Sep 7, 2018
- 1 min
What makes great research?
It is coming up to awards time again, and I have just been reading a selection of really compelling submissions for the MRS Media and...
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