COG Digital Ethnography up for an award

October 5th, 2011 by


Join us at the Awards Dinner!

The finalists for this year’s MRS awards have just been announced and we are happy that our paper about the work we did for Haymarket on New Car Buying is a finalist in the New Consumer Insights category. The paper has had quite a lot of exposure already in the motor industry, with many people reacting ‘that is what I always suspected, but never had the evidence for before’ and some real revelations about how advertising actually works in new car buying, how the test drive can be made to work harder, and the opportunities for digital. We hope to be publishing a version of the paper on the website soon. Hope to see some of you at the awards dinner on December 12th.

Keeping the doctor’s appointment – Behavioural Economics in action

July 29th, 2011 by

Great new story emerging about using simple nudges to improve appointment keeping. They have managed to reduce Do Not Attends by 30% in the test area. We are working on getting people to fill in some Government forms at the moment – my only challenge is that we hate doing these so much that nudging may not be enough!
Good coverage on Radio 4 Today programme – nice to see a positive B E story in the media. More details here:

Implicit mind helped Darren Clarke win the open

July 18th, 2011 by

Yesterday Darren Clarke won the Masters. Interestingly he worked with a psychologist who said he had taught him to putt ‘unconsciously’. Interestingly 20 years ago a study was published showing why this would have worked.

A psychologist called Prof Masters taught two groups of people how to putt. One group he gave a set of explicit rules to learn, and the other he told to just putt and also got them to generate random letters whilst learning.

He then tested both groups by making them putt under pressure, i.e. said they would get paid if they made the putt. The group that had explicitly learned performed poorly whereas the group who had to generate random letters while learning to putt did considerably better. Why was this? Masters thought that, as with many things, our implicit mind is better at learning these tasks than the explicit mind. As such teaching people explicitly will force people, in times of stress, to go back to what they are aware of and try and ‘over-ride’ their more effective implicit system. The group who had learned explicitly were prompted to ‘over think’ and try and adopt all they had been taught, hence their explicit learning actually led to worse performance. However the other group who generated random letters while learning to putt had nothing to go back and consciously recall how they learned and just letting their implicit minds do the work lead to a far better performance.

Clearly Darren Clarke’s psychologist taught him not to over-think and instead trust his implicit feelings, hence his implicit mind helped him win more than his explicit mind.

Mobile Eye Tracking A Live Show

June 30th, 2011 by

FaceTime, our Events Industry Client has just uploaded a lovely film of the findings of our mobile eye tracking research. If only all presentations were this engaging

Hunch – uncovering behavioural correlations

June 23rd, 2011 by

Been looking at the work Hunch are doing with the Teach Hunch About You project. How cat or dog owners have different TV show tastes – we have a dog and like House so that fits….and how frequency of flying fits with aisle vs window preference – again we fly a lot and swear by the aisle so that fits too.
Have a look at the blog and try the survey

Hunch Charts

From the Hunch Blog

PHD use COG implicit tracking to prove radio works

June 16th, 2011 by

PHD worked with Global Radio to try out the Neuro-Evaluation approach on frozen food firm McCain’s recent ‘Family of the Month’ promotion, which ran on the Capital and Heart station networks.

They used COG’s IRT implicit test, and the research showed strong gains post-campaign for the ‘family-oriented’ attribute in particular. Overall, emotional connections showed “significant positive movement”, PHD said.

Full article at

Thank you FORM

June 3rd, 2011 by

Big thanks to Paula and the team at FORM who created the wonderful eye tracking film.

Eye Tracking via WebCam

June 2nd, 2011 by

Just seen this article on Fast Company – great idea but a bit worried about quality

In Show Behaviour – Eye Tracking Live Events

June 1st, 2011 by

FaceTime, our Events Industry Client has just uploaded a lovely film of the findings of our mobile eye tracking research. If only all presentations were this engaging